Great Monday //

Brainstorming–How Effective?

THE SEVEN RULES OF BRAINSTORMING (FROM IDEO)

1) Defer judgment

Don’t dismiss any ideas.

Any idea is a good idea, no matter how crazy.
Nothing can kill the spirit of a brainstorm quicker than judging ideas before they have a chance to gain legs.

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Culture

Culture (from the Latin cultura stemming from colere, meaning “to cultivate”)[1] is difficult to define. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of “culture” in Culture: A Critical Review of Concepts and Definitions.[2] However, the word “culture” is most commonly used in three basic senses:

  • excellence of taste in the fine arts and humanities
  • an integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning
  • the set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.