Oct 23, 2009 2
Invisible Branding
These days when CEOs and corporate marketers talk about “investing in brand,” they’re probably referring to typical visible touch-points like products, advertising, or identity. Those are important tools in a corporate marketer’s arsenal, but what most don’t realize is that brand stretches its arms around much more than the stuff you can see. For a company to succeed in today’s tough business climate, executives, managers, and their agencies need to consider the bigger picture: one that includes invisible branding.
