Great Monday //

In a Recession, Put Everyone in Marketing

I just found this article on HBR by Rosabeth Moss Kanter, and I couldn’t agree more.

Challenging times divide winners from losers. Winners survive because they never forget the important enduring truth: High quality products and services are created by engaged employees who know and care about customers.

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10 Ways to Reinvent Your Company

A inspiring classic—worth publishing again.

1. Outlaw PowerPoint. Write down your vision as a story — with a beginning, middle, and end — to clarify what must change first.
2. Don’t rely on words alone. Bring your thinking to life: Create an exhibit, use diagrams, prototype ideas.
3. Make strategy an everyday act. The creation and re-creation of strategy shouldn’t be a process that you undertake only when budgets are due.

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