Great Monday // culture driven brand programs

Does the brand define the customer experience, or is the customer experience the brand? Your work may involve both, but you probably attack problems with a bias for one or the other.

Earlier this year I asked Josh Levine of Great Monday to simply describe the relationship between brand and experience, and I like what he said.

I went back and dug deeper with Josh to clear up the differences between how he described it and and the way I often see the relationships between brand and experience being practiced. What emerged was this illustrated question and answer, attempting to untangle brand and customer experience in just 9 minutes:

Untangling brand and customer experience, in 10 minutes or less from Brandon Schauer on Vimeo.

Design is a commodity, differentiation is difficult, and articulating your
value is as hard as it’s ever been. Are a designer’s prospects really so grim?
No, but to ride the tidal wave of change coming this way you need to take
action now. Check out the webcast Design Through the Downturn
where Josh talks about what it’ll to take to make it in the new economy.