Great Monday //

Does the brand define the customer experience, or is the customer experience the brand? Your work may involve both, but you probably attack problems with a bias for one or the other.

Earlier this year I asked Josh Levine of Great Monday to simply describe the relationship between brand and experience, and I like what he said.

I went back and dug deeper with Josh to clear up the differences between how he described it and and the way I often see the relationships between brand and experience being practiced. What emerged was this illustrated question and answer, attempting to untangle brand and customer experience in just 9 minutes:

Untangling brand and customer experience, in 10 minutes or less from Brandon Schauer on Vimeo.