Why Great Monday?
Great Monday is a creative agency that designs culture driven brand programs to help companies communicate inside and out. Partners and strategists Josh Levine and Audrey Kallander enable business to demonstrate the value they bring by articulating a company’s culture through written and visual communications. The result? Engaged employees, committed customers, and powerful self-propelled PR.
What’s a brand program?
It’s an executive presentation, a prototype of a new customer experience, and an employee summit to find new market opportunities. It could be an identity system, or email marketing campaign, but it could also be an event to engage sales and marketing teams in the CEO’s vision. A brand program is a plan that engages customers, employees, or communities in a way that helps a company create and then bring it’s greatest value to market in the most powerful way.
Are you culture driven?
Customer focused is good, culture driven is better. Culture is the sum of decisions people make. In the market it’s the choice of a person to become a customer. In the cubicles it’s the way employees make the most of their time. On the internet, it’s the decision to vocally support a service or adamantly trounce it. Culture is the sustainable competitive advantage against which best practices and six sigma management pale in comparison. A powerful culture pulls customers in and keeps employees passionate about what they do. What will drive your company through the downturn and towards the new business landscape?
